Successful Examples of Iranian Digital Marketing Campaigns

To better understand the digital advertising campaign, we will introduce 8 successful Iranian advertising campaigns:

1. “I’ll bring it to you” Snap campaign

This campaign was presented with the aim of informing the audience and increasing orders from Snap online supermarket service, which emphasized the advantages of immediate delivery (under 30 minutes) and reasonable price.

Snap’s advertising campaign was presented on its various social networks including Twitter, Instagram and Telegram, Super Snap’s advertising channels and online channels such as Banner and Preroll and was also shared in the form of SMS, push notification and email marketing.

The results of the Miaram Brat campaign were accompanied by a significant increase in awareness of the supermarket service and an increase in the registration of more orders from this service.

2. Roja Shop retargeting campaign

After the spread of the Corona virus and with the increase of online purchases, Rojashop implemented a retargeting campaign to increase the sales of its products. Rojashop has published its advertising content on sites suitable for beauty and fashion, family and household and health categories and finally managed to obtain a conversion rate (number of sales compared to clicks) of 0.29%.

3. Exquino’s “Coin Cup” campaign

Exquino exchange’s CoinCup campaign was created before the Qatar 2022 World Cup with the aim of attracting 50,000 new users. This digital marketing campaign was designed in the form of gamification and brought exciting prizes. The CoinCup campaign was promoted on social networks and by means of click ads on websites, SMS marketing, push notifications and video marketing. In the end, it was able to attract 63,000 users and get 7,500 participants daily.

4. Campaign “It’s not just my car, my friend!” from when

Ezaki’s advertising campaign was formed in order to increase the audience’s awareness of Ezki’s insurance service and create a feeling of closeness with them. In this campaign, they took advantage of social networks and influencers to make the content viral, and finally, by presenting and reviewing the questionnaire before and after the campaign, they saw a 15% improvement in the positive feeling of the audience towards this brand.

5. Avila’s “Definite amount of health” campaign

The digital marketing campaign of Avila oil was formed on the basis of virtual networks, advertisement reporting and with the help of influencers in the fields of health and cooking. The aim of the campaign was to introduce the new Avila oil product with the slogan of a certain amount of health by achieving 7 million views on Telegram and 12.900 million views on Instagram, which ended with an 11% increase in the engagement rate and an increase of 9 thousand new followers on Instagram.

6. Snap Market’s “Brand Price” campaign

This Snapmarket digital marketing campaign sought to increase consumer brand awareness of Snap Supermarket and point out the competitive advantage of its reasonable prices. Therefore, by designing an online contest, they encouraged the audience to guess the correct price of the products and, if correct, get that product as a gift.
In this campaign, the help of the social network Instagram, influencer marketing and static banners was taken, which finally brought results such as 1.5 million people visiting the landing page and attracting 260 thousand new users.

7. Snapfood’s “Squid Game” campaign

The purpose of the Squid Game campaign was to prove Snapfood’s creativity and ability to produce content and interact with audiences. In other words, this brand wanted to show itself as a smart brand in front of other competitors. This gamification campaign was promoted through the Snapfood app and social media, with good results such as an increase of 50,000 followers on Instagram and an increase of more than 30,000 in orders.

8. Aitol installment insurance campaign

As the first company that provided the possibility of purchasing third party insurance in installments, Aitol designed a campaign to raise awareness of this service. In fact, the goal of this campaign was to increase leads and sell third-party insurance, which was promoted in various retargeting ads, search ads, and social networks.

Design and implement your advertising campaign

Now that you are familiar with this type of campaign and understand its unique features, it is enough to take the first step and step by step towards the design and implementation of your campaign. Setting clear goals, identifying the audience, setting the budget, determining the unique offer of the brand, choosing the right channel, creating attractive content, implementing a multi-channel strategy, determining key indicators and finally modifying and optimizing are the most important steps that you can take into account to succeed in the campaign. Get close to your ad.