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Amir Nematollahi
letstalk@amirnematollahi.com
+989120408854
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I've worked with Amir for about 3 years. He's the defenition of digital marketing and a wonderful sales engineer at the same time, A magnificent fast learner if stumbled in a new world and would become a master before you know it. You might think you're the one hiring him, but that's not totally true! He's the one who chooses who to work with and believe me, he's quite choosey.
Throughout working with Amir in the past couple of years, his attention to detail in Marketing and more importantly his creativity in job execution made me eager to find new opportunities with him. Special thanks to him.
I've been a client of Amir Nematollahi for a year. He's consistently reliable, punctual, and delivers quality work at fair prices. I highly recommend him.
Amir is one of those people with whom you can make great changes, because in addition to high managerial understanding, he has the ability to greatly influence the company's people and bring them together with the organization's goals.
Still the best neighborhood advertising method for some businesses is traditional methods; Of course, not all methods are suitable for all businesses.
In the following, by examining different methods, we will tell you which business is best for each one.
Your customers can be your best advertisers if
This method can be the best method of regional marketing for you and become the transfer of family circles of your city; It is also inexpensive and works for most businesses.
But in the first option, it is possible that your incentive does not motivate the customer enough to introduce you, and the second option is time-consuming! So make a good and motivating offer and plan for the long term by maintaining quality and providing excellent services.
You can always have telephone sales along with other methods. You can use number banks or retarget your previous customers. Bartering with other local businesses is also a good way to gain customer numbers.
Observe the following points in telephone sales:
You have 2 choices:
You can organize an event under the pretext of opening, unveiling a new product, service or section of the store, an occasion or a creative reason such as choosing the best barista in town. What to do in this event?
First, be creative and entertain the attendees by anticipating interesting and entertaining programs and refreshments. If the topic of the event is your product or service, make it possible to experience it directly or indirectly.
For example, if you own a cafe, serve coffee to everyone, or if you own a beauty salon, offer beauty services to a volunteer so others can see your work up close.
If the topic of the event is something like the selection of the best barista in town, promote yourself with business cards, brochures and advertising banners, a short speech or giving promotional gifts and hospitality.
You can attend other people’s events in the same way; It means to attract the attention of the participants by giving gifts, hospitality, speeches or putting up banners and distributing brochures and business cards.
Events give you the opportunity to meet new people and network. Use this opportunity to introduce your business. See how you can help others and how they can help you.
Another of our suggestions to you is to hold training workshops in the field of work. For example, you can hold a clothing design workshop, a specialized barista workshop, etc.
Attending events is a good way of neighborhood advertising for startups as well as businesses looking to expand.
Get to know other local businesses and see which ones you can partner with. This cooperation can take different forms; From sending customers with a percentage of sales to selling each other’s products or holding a joint event.
For example, the cafe could collaborate with the local club and prepare a healthy and diet menu for the athletes of that club.
Can we see some other examples? The florist should cooperate with the local wedding hall and arrange flower arrangements for the gatherings or refer their customers there for the ceremony. Cosmetic sellers send customers to beauty salons, or the repairman introduces his or her acquaintance to the customer.
In general, see what other businesses your potential customers go to or what services they go to before you and enter into negotiations with those businesses.
It may not be easy to find and convince such a business to cooperate; But this is completely free and benefits both businesses.
Be useful and give back to your local community. By doing this, you will be seen and gain the loyalty of customers. People are always good at returning the favor you give them.
One of the things you can do is find local charities and support them; For example, if there is an institution to support disabled children, cover the costs of the beginning of the school year for those children.
You can support people in your neighborhood who need support, such as patients with serious diseases.
For example, if you own a hair salon, hold a haircut event a few times a year and pay all the expenses to treat these people. Another thing is to ask people to donate their hair to make hats for children suffering from cancer, and you will also do a haircut for free.
You can still count on flyers to get the word out at startups or to announce special sales. The tract has the application of sending regional SMS, which you should pay attention to the following points in its design:
To make sure that your money is not wasted, offer an offer such as a discount or a free consultation in exchange for delivering the tract so that people keep it and do not throw it away.
The beach flags that are placed right in front of the store are sometimes more effective than the store sign in attracting the attention of passers-by; Especially for those who travel by car!
This method does not cost you much and you can easily attract the attention of the audience with its help.
Write on useful and concise beach flags! For example, “cafe [name]”, “carpet washer [name]” or “pharmacy [name]”! That is, your whole goal should be for people to realize that there is a business with a service such as carpet cleaning and to be engraved in their minds.
This method is suitable for all businesses that have shops, restaurants, or even schools and exam classes.
Do you sell perfume and cologne? Do you have coffee or tea? If your field of work is such that you can allow the audience to experience your service or product in a short time, go for commercial groups.
You can point a table in these complexes and let customers test your product or service. This method involves the cost of renting the store and the cost of consumed products.
The free experience of the product or service allows you to minimize the customer’s fear of loss and then direct him to your place of business; For example, by giving a business card! Don’t forget to record the customer’s profile to use methods like SMS marketing to convert him into a customer in the future.
The second method is to use the advertising spaces of large complexes, which you can use to become known among the people of the region. In these complexes, you can use a variety of cheap and expensive advertisements in different spaces such as the entrance to the parking lot, escalator or inside the parking lot.
We have run out of advertising methods for small and local businesses. In the final part of the article, we suggest 6 examples of text messages for advertising in the region to make your work easier for advertising.
No matter how small your business is, you can use targeted and effective neighborhood advertising methods. In this article, we reviewed 18 different methods with general ideas and 6 examples of promotional text messages so that you can introduce your business with full hands.
Statistics and reports all show that the first choice of most people is the business that is the least far from where they live or work. Therefore, use this capacity to attract them with the help of the methods we reviewed.
Have a tip or idea left? Write to us in the comments section to add to the article.
From today, decide to turn your back on every step you take. Look as if for the last time! Look carefully at everything, focus on your sense of taste when eating food, listen carefully and listen well, and give your all to every touch.
Leave the usual habits and break the habit: change your usual path; When speaking and writing, use different words, change your perspective and write the result of small changes for yourself.
These small changes will change your look and bring you creativity. It is enough to put aside old habits for a few hours a day to gradually eliminate repetitions.
Please read the following sentence out loud with your mouth wide open: “Hello, how can I help you?”
We usually hear and see this expression from hearing people in the face of deaf people.
We don’t really need to speak like that to communicate with deaf people. Most of us do not know sign language, but we can speak very slowly and calmly so that the person can read lips. If needed, we can communicate through writing. Of course, let’s also consider the point that deaf people use simple words and sentences due to their limited vocabulary.
As a CODA, I suggest that you definitely learn Iranian Sign Language (introductory), which is very enjoyable and conveys a good feeling to you and the deaf people you communicate with.
Previously, blind people or white canes were isolated because of their weakness or lack of vision and they preferred to be less present in society. Blind people, because they had no understanding of vision and had not seen the world, could not do many normal tasks easily.
Now, with the advancement of technology, apart from using Braille for reading and writing, they can use interesting applications to improve their lives. For example, the motto of the program (Be my eyes) is: “With its help, we can see the world better.” When blind people are in trouble, this site connects them to volunteers via video call. For tasks that require seeing, volunteers help the blind person.
By the way, a few days ago, an Iranian gentleman from this site made a video call to me and asked me to read the SJAM system code on his monitor so that he could register it himself with his keyboard. It was a small help but it made me very happy. If we have mastered any language, we can use it to help our fellow blind speakers of that language or country.
Before the beginning of the new year, I wrote the goals of the new year, for example, this year I want to read a few books on personal development, increase my income, take care of my health and… Then I thought, “Where do people, my friends, family, and colleagues, fit in this long list of goals?” Are they just to help me achieve these goals, or are they a valuable part of my life?” I knew what the correct answer was. I don’t like looking at people as tools, so I got down to business and changed my list.
I set a goal for my connections: to add a few new friends to my circle of friends every year.
Take care of my relationships: be a good listener, empathetic and supportive. Balance between work and progress and my relationships.
After that, the life story of my new friends was added to my friendship library like a new book. Every time I spend time with my family, their unconditional love and support warms my heart. Every time I build a relationship in the workplace, I am more sure that the environment and people adhere to me. Communication is not just a means to achieve goals; Communication can be an end in itself.
I decided to spend Nowruz holiday 1402 at home with my family to strengthen our relationship. For me, home smells of good communication and safe people, along with the smell of mom’s delicious food.
Daily life is a big problem. We all want to have a few people so that wherever the daily giant wants to swallow us, we can grab the list of important people in our lives like a “Mitty Koman” badge and hit that lonely giant in the face!
One of the biggest giants is the feeling of loneliness that I faced. During this trip, when I was struggling with depression, I started calling everyone I cared about one by one and said, “Shall we see each other?” And the result of these calls was a whole cycle, unrepeatable moments, affection and finally a new group with my friends who morning after morning, even while eating or when I’m at work, I’ll take a picture and send it and say where are you and what are you doing, friends? 🙂
When I was a child, my grandfather’s house had a lot of fruit trees. The branches of the trees were passed over the wall and some of the fruits were shared by neighbors and passers-by. My grandfather used to say: “These branches are so strong and giving that they share a part of themselves with others. The fruit of these branches has made me befriend and communicate with many people. Our relationship is like the root of this tree. Loose roots never reach anywhere, and in the middle of the road, the tree of friendship dries up and must be uprooted and thrown away; But in order to protect this root, we must always be careful so that the pest does not attack the tree and its roots, because then the connection between the roots will be cut off and friendship will be lost.”
My grandfather was right, many times I felt that my connections are strong in my life and no calamity can separate us; But don’t let a gentle breeze blow away our friendship tree. We must take care of the rooted trees of our life.
When I was a child, I woke up one morning with the voice of my grandmother, who was greeting me warmly. I happily came out of the room to wash my hands and face and go to the guests, but no one was home except the grandmother.
Grandma was driving, feeding the birds and greeting them. That day passed, but later, when I repeated the same thing as my grandmother, I saw that talking and communicating with flowers and animals really reduces stress and discomfort and increases their growth and vitality. I am so happy for the existence of a concept called communication, which can be used to communicate even with animals, flowers and plants.
One of the strangest connections I’ve experienced in my life has been with animals. I have a cat and after he came into my life I understood an important concept. You are in a relationship with a creature for which you have to spend a lot of money, spend time, sometimes it is troublesome for you, and because of our culture, it causes a decrease in communication with some people in your life, and you don’t even have a common language to understand feelings, but you can live with this creature for the rest of your life. love you In my relationship with animals, I understood the meaning of unconditional love.
To better understand the digital advertising campaign, we will introduce 8 successful Iranian advertising campaigns:
This campaign was presented with the aim of informing the audience and increasing orders from Snap online supermarket service, which emphasized the advantages of immediate delivery (under 30 minutes) and reasonable price.
Snap’s advertising campaign was presented on its various social networks including Twitter, Instagram and Telegram, Super Snap’s advertising channels and online channels such as Banner and Preroll and was also shared in the form of SMS, push notification and email marketing.
The results of the Miaram Brat campaign were accompanied by a significant increase in awareness of the supermarket service and an increase in the registration of more orders from this service.
After the spread of the Corona virus and with the increase of online purchases, Rojashop implemented a retargeting campaign to increase the sales of its products. Rojashop has published its advertising content on sites suitable for beauty and fashion, family and household and health categories and finally managed to obtain a conversion rate (number of sales compared to clicks) of 0.29%.
Exquino exchange’s CoinCup campaign was created before the Qatar 2022 World Cup with the aim of attracting 50,000 new users. This digital marketing campaign was designed in the form of gamification and brought exciting prizes. The CoinCup campaign was promoted on social networks and by means of click ads on websites, SMS marketing, push notifications and video marketing. In the end, it was able to attract 63,000 users and get 7,500 participants daily.
Ezaki’s advertising campaign was formed in order to increase the audience’s awareness of Ezki’s insurance service and create a feeling of closeness with them. In this campaign, they took advantage of social networks and influencers to make the content viral, and finally, by presenting and reviewing the questionnaire before and after the campaign, they saw a 15% improvement in the positive feeling of the audience towards this brand.
The digital marketing campaign of Avila oil was formed on the basis of virtual networks, advertisement reporting and with the help of influencers in the fields of health and cooking. The aim of the campaign was to introduce the new Avila oil product with the slogan of a certain amount of health by achieving 7 million views on Telegram and 12.900 million views on Instagram, which ended with an 11% increase in the engagement rate and an increase of 9 thousand new followers on Instagram.
This Snapmarket digital marketing campaign sought to increase consumer brand awareness of Snap Supermarket and point out the competitive advantage of its reasonable prices. Therefore, by designing an online contest, they encouraged the audience to guess the correct price of the products and, if correct, get that product as a gift.
In this campaign, the help of the social network Instagram, influencer marketing and static banners was taken, which finally brought results such as 1.5 million people visiting the landing page and attracting 260 thousand new users.
The purpose of the Squid Game campaign was to prove Snapfood’s creativity and ability to produce content and interact with audiences. In other words, this brand wanted to show itself as a smart brand in front of other competitors. This gamification campaign was promoted through the Snapfood app and social media, with good results such as an increase of 50,000 followers on Instagram and an increase of more than 30,000 in orders.
As the first company that provided the possibility of purchasing third party insurance in installments, Aitol designed a campaign to raise awareness of this service. In fact, the goal of this campaign was to increase leads and sell third-party insurance, which was promoted in various retargeting ads, search ads, and social networks.
Now that you are familiar with this type of campaign and understand its unique features, it is enough to take the first step and step by step towards the design and implementation of your campaign. Setting clear goals, identifying the audience, setting the budget, determining the unique offer of the brand, choosing the right channel, creating attractive content, implementing a multi-channel strategy, determining key indicators and finally modifying and optimizing are the most important steps that you can take into account to succeed in the campaign. Get close to your ad.
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